Hit Refresh

Voice and social media for PepsiCo

PepsiCo wanted to refresh their socials.

Our team created a new design and copy framework to communicate everything from pictures of potato chips to philanthropic efforts, in a way that would be unified and cohesive across channels, brands, and posters.

I contributed to that language framework and wrote the post copy.

Client: PepsiCo
Work: Branding and Copywriting
Location: Los Angeles
Date: 2024

Carousel 1:




Carousel 2:

Peep Behind the Curtain

Here’s a little insight into the team’s approach and what we wanted to change. You can see from the first slide, that new look and feel is a much better fit.

I helped establish the overall tone for the copy moving forward and directly wrote posts that would be recognizably “Pepsi” across the family of brands.

This process was design-forward and collaborative, very fun.