Hit Refresh

Voice and social media for PepsiCo

PepsiCo wanted to refresh their socials.

Our team created a new design and copy framework to communicate everything from pictures of potato chips to philanthropic efforts, in a way that would be unified and cohesive across channels, brands, and posters.

I contributed to that language framework and wrote the post copy.

Client: PepsiCo
Work: Branding and Copywriting
Location: Los Angeles

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