What the- !?

Content Calendar for Crenessity 

What the CAH!? is a community-oriented page designed to reach out to young adults living with the rare genetic disorder, congenital adrenal hyperplasia.

I created a content calendar and provided design direction for posts that feel relevant and supportive,  meeting the angst and frustration of the teens managing lifelong treatment, while creating a space to help them learn about their condition and other options.

Client: Crenessity
Work: Branding and Copywriting
Location: New York

Sample post: